10e20: Why the Digg Ad System Will Help Digg (and Digg Users)
chriswinfield
· 6 months ago
Excellent points Greg. I think the ads will work well for certain things (tech product launches, events that the Digg crowd might be interested in, etc) but won't work for a lot of other things (trying to push content, trying to cram a certain view down their throats, etc).
You hit the nail on the head here:
"While this seems like an easy way to “get popular” on Digg, the traffic, links and visibility from a natural community driven story will be exponentially larger and more productive than a sponsored message."
Television Spy
· 6 months ago
Good points but I really think it'll backfire - especially if they allow comments. What happens if diggers get agitated and begin down voting all the ads. People start paying a lot more. Also if they allow comments - people could start raising all sorts of slanderous attacks.
In the Sims 3 example, imagine if someone posted a torrent link to the downloadable game (which was leaked days in advance of the actual release date). It would be quite bad, and again raise issues over free speech - is an ad on digg subject to the level of free speech they allow in regular comments?
Chris Bennett
· 6 months ago
Awesome write up, I agree, exciting for a certain group of people and sites. Also I think it is good for Digg itself as a business. Way better than the old model.
jedberg
· 6 months ago
There is an error in your analysis of the reddit ads. Reddit does indeed allow voting on the sponsored links, and the votes do have an effect. If the sponsored links gets enough votes, it will stay up longer by appearing in the main listing, effectively giving good ads free exposure beyond what they have paid for, reducing their CPM.
GregFinn
· 6 months ago
Thanks for the info that the sponsored ads can stick around longer if they do receive a good deal of votes. I updated the section and credited your comment :) Still the two systems are quite different, and I hands down think that the Digg concept is more favorable than Reddit's.
]-[appy Thought
· 6 months ago
Speaking as a guy who makes ads, Digg may also find itself a good neiche market for the products you mentioned in your article but nothing more. General interest websites such as portals tend to attract the more random/general ads because they are talking to a wide range of people. Media buyers are not always so savvy that they will highlight interest-specific sites and many game developers and the like know that if they do something cools it's likely to end up on Digg anyway. The Diablo 3 promotion is a good example, rather tahn farm out banners they changed the graphics on their website and waited for a Digg user to post it.
I believe many people who understand how Digg works are already using it to their advantage, which - as you point out - means that the people who understand Digg won't need to buy ad placements and the people who don't understand Digg will find their ads perform poorly. I love Digg, but it'll be interesting to see if this venture works out for them. I wonder if Sony will veto the site for broadcasting that BluRay code too?
Michael
· 6 months ago
This is a tried and tested method of annoying users. I don't agree with this new ad system. It'll affect usability.
Kamal
· 6 months ago
I think this will annoy users; even users will start to notice these ads and avoid them causing major problems to Digg.
I think Digg users must be a bit thoughtful and help the Digg system by giving a click on those ads to help them earn something. Otherwise we will loose the Digg soon.
The only thing "special" about social media's situation with ads is they have some brain damaged concept that people hate ads and they have to molly coddle their users or they will revolt. Poppycock! Numbers and the entire history of the web prove that ad supported content is not only bearable, but a viable business model. So when I hear these social media site whine that they are having trouble being profitable and they don't even have IAB standard placements (which are standard because of extensive data and testing) and trying to get a hold of a sales rep and give them cash is an exhaustive exercise, I say Poppycock!
These sites struggle not because of some unique situation with their users feelings, or some special nature of their type of content, it's flat out because they don't know what they are doing when it comes to monetizing traffic.eeking advertisers, creating placements, targeting and analytics.
Rodney
· 6 months ago
Digg needs to grow up. Their "altruistic hobby for the betterment of their own personal opinions" isn't flying. The user-base does not skew tech and left. It's all over the board, in spite of Digg's attempts to control the message and participation as they seem fit.
The nail in the coffin for Digg, besides acting like jilted high schoolers who pull accounts for not following their hilarious and immature rules, is pulling all shouts. Shouts are the engine that help and innagurate the newcomers and users in general to get traction on Digg and become interwoven into the Digg community.
As far as the ads, they won't work because their are few that will suit Digg's opinionated opinion, which means they themselves will stifle the content.
The internet is a democracy. As hard as it is to create an utopia image in your mind, see it come to fruition and then have all the schlubs in the world show up and use your tool too, it is the reality of any business model that is successful.
If Digg wants out of the Red, they will have to be something they despise, capitalists.
Wake up, grow up and move on. You've built a good tool. Quit trying to control the users and everything else will fall into place. If you don't, your product will be bought for pennies on the dollars by Barry Diller and respun as an extension tool in a network that generates substantial revenue from the same schlubs Digg founders begrudge, hassle and try to control. Which means all their hard work will be for not.
Good luck Digg!
Rodney
· 6 months ago
Apologies for typos above running fast and don't have time to edit.
TI
· 6 months ago
What Ads Will Work:
Having been a Digg user for three years, sometimes frequenting the site for 40 hours per week or more I know exactly what ads will work.
Include anything that directs users to Apple, Barack Obama, marijuana, gay sex, Jon Stewart, Red Bud, Huffington Post, Green Bud, OSX, Daily Kos, bong, KosTV, rolling papers, FiredogLake, cleaning rod, the Democratic party, THC, iPhone, pro socialism, Michelle Obama, pro free health care, Malia Obama, Marxism, Sasha Obama, Comedy Central, pro Lenin, Bo Obama, anti Republican, Portuguese Water Dogs, Bush sucks, skate board, iPod, queer.
Nikki
· 6 months ago
I just hope the Digg ad system doesn't become as annoying as the Ads on Myspace!
best clips
· 6 months ago
I really doubt the sucess of this new ad program for digg. I think its going to be a failure. They have to find some other alternative to come out of red.
Office Cleaning
· 5 months ago
NIce bloging Sie
Mike
· 5 months ago
I have to say that I'm new to the social marketing thing and I'm a bit nonplussed by the whole thing. At first I thought it would be a good way for me to market my business. What I'm starting to understand now is that it's really about making friends and getting along in a community. That's all good and I don't have a problem with that, aside from the fact that that's not for me right now.
Anyway, I guess my thought on the matter is that here is Digg, FaceBook, StubleUpon and I imagine all or most of the others just lookin' for another way to make money. There is no market for these companies to get into other than advertising, and the more money they make the more advertising they have to shove down our throats. I guess I wouldn't mind a seeing a certain amount of advertising, but they're after the millions of dollars and in the end, these sights are going to try to shove advertising down people's throats.
There are a couple of good business models out there, though, in relationship to social-type sites. Craigslist has a pretty good business model and so does backpage (although I'm not certain that backpage has forums). They both charge for certain types of ads, and if people look at ads, that's what they do. Another social-type site that advertises in not too obtrusive of a way is meebo.
Mike
ace
· 5 months ago
I would bury most of the ads. Simply because ads in general have become so annoying these days.
Zookii
· 5 months ago
Ads should be within normal limits, otherwise they can be too annoying.
counseling
· 5 months ago
Very true Zookii, If the ad is too long, its going to deteriorate your brand image and going to cause you more damages then the profits.
smithdwayne22
· 5 months ago
Digg’s ad standpoint really hasn’t worked so far. Losing money year after year, and having a glimmer of hope that they can successfully monetize ads. They can just follow the points made out in this post. I think they will work. http://www.softlaser.org
borntobeaseo
· 5 months ago
I think ads are very important, but they should'nt annoy users!
All Comments
You hit the nail on the head here:
"While this seems like an easy way to “get popular” on Digg, the traffic, links and visibility from a natural community driven story will be exponentially larger and more productive than a sponsored message."
In the Sims 3 example, imagine if someone posted a torrent link to the downloadable game (which was leaked days in advance of the actual release date). It would be quite bad, and again raise issues over free speech - is an ad on digg subject to the level of free speech they allow in regular comments?
I believe many people who understand how Digg works are already using it to their advantage, which - as you point out - means that the people who understand Digg won't need to buy ad placements and the people who don't understand Digg will find their ads perform poorly. I love Digg, but it'll be interesting to see if this venture works out for them.
I wonder if Sony will veto the site for broadcasting that BluRay code too?
I think Digg users must be a bit thoughtful and help the Digg system by giving a click on those ads to help them earn something. Otherwise we will loose the Digg soon.
RT
www.real-anonymity.pro.tc
The only thing "special" about social media's situation with ads is they have some brain damaged concept that people hate ads and they have to molly coddle their users or they will revolt. Poppycock! Numbers and the entire history of the web prove that ad supported content is not only bearable, but a viable business model. So when I hear these social media site whine that they are having trouble being profitable and they don't even have IAB standard placements (which are standard because of extensive data and testing) and trying to get a hold of a sales rep and give them cash is an exhaustive exercise, I say Poppycock!
These sites struggle not because of some unique situation with their users feelings, or some special nature of their type of content, it's flat out because they don't know what they are doing when it comes to monetizing traffic.eeking advertisers, creating placements, targeting and analytics.
The nail in the coffin for Digg, besides acting like jilted high schoolers who pull accounts for not following their hilarious and immature rules, is pulling all shouts. Shouts are the engine that help and innagurate the newcomers and users in general to get traction on Digg and become interwoven into the Digg community.
As far as the ads, they won't work because their are few that will suit Digg's opinionated opinion, which means they themselves will stifle the content.
The internet is a democracy. As hard as it is to create an utopia image in your mind, see it come to fruition and then have all the schlubs in the world show up and use your tool too, it is the reality of any business model that is successful.
If Digg wants out of the Red, they will have to be something they despise, capitalists.
Wake up, grow up and move on. You've built a good tool. Quit trying to control the users and everything else will fall into place. If you don't, your product will be bought for pennies on the dollars by Barry Diller and respun as an extension tool in a network that generates substantial revenue from the same schlubs Digg founders begrudge, hassle and try to control. Which means all their hard work will be for not.
Good luck Digg!
Having been a Digg user for three years, sometimes frequenting the site for 40 hours per week or more I know exactly what ads will work.
Include anything that directs users to Apple, Barack Obama, marijuana, gay sex, Jon Stewart, Red Bud, Huffington Post, Green Bud, OSX, Daily Kos, bong, KosTV, rolling papers, FiredogLake, cleaning rod, the Democratic party, THC, iPhone, pro socialism, Michelle Obama, pro free health care, Malia Obama, Marxism, Sasha Obama, Comedy Central, pro Lenin, Bo Obama, anti Republican, Portuguese Water Dogs, Bush sucks, skate board, iPod, queer.
Anyway, I guess my thought on the matter is that here is Digg, FaceBook, StubleUpon and I imagine all or most of the others just lookin' for another way to make money. There is no market for these companies to get into other than advertising, and the more money they make the more advertising they have to shove down our throats. I guess I wouldn't mind a seeing a certain amount of advertising, but they're after the millions of dollars and in the end, these sights are going to try to shove advertising down people's throats.
There are a couple of good business models out there, though, in relationship to social-type sites. Craigslist has a pretty good business model and so does backpage (although I'm not certain that backpage has forums). They both charge for certain types of ads, and if people look at ads, that's what they do. Another social-type site that advertises in not too obtrusive of a way is meebo.
Mike
http://www.softlaser.org
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