DISQUS

10e20: When Offline Linkbait Ignores the Online Part

  • Michael D · 1 year ago
    Danielle, The new layout looks awesome. So much more user friendly and what we'd come to expect on a well thought out site.
  • Chris Winfield · 1 year ago
    I love the reworked list you did.

    Also - great point about "attention-bait" being around forever...
  • Sandra · 1 year ago
    I freakin’ love this post!

    I read *and love* Perez everyday and saw the post you are talking about. Awesome job explaining the missed opportunities for Animal Fair :)
  • David Temple · 1 year ago
    Wow, they went to a lot of trouble to supposedly rig a contest and don't take advantage of it. They could own the celebrity pet world. Nice rework by the way.
  • Patrick Winfield · 1 year ago
    Great post Danielle, missed opportunity for sure. You should be getting a call to manage all online work for Animal Fair soon... :)
  • Erika · 1 year ago
    Danielle- I love this post. Its so clear how they missed a great opportunity.

    Everybody loves Perez, but when are they making those fake dogs in the Charlie version so I can get one?
  • Chris Bennett · 1 year ago
    Sadly this is true more often than not. I see this everyday from big media and large companies. You would think with all that "Red Tape" to get things approved someone along the way would chime in.

    Great post.
  • Danielle Winfield · 1 year ago
    Thanks everyone! I wonder if Animal Fair is going to get a ton of pitches from SMM's now!

    Such a good idea to go after Hanna Montanna and Perez.
  • Rae · 1 year ago
    I cannot IMAGINE the traffic Perez would get if his site wasn't so shitty in the SEO department... scrapers outdo him in Google... been telling graywolf for years now I'd love to get a hold of that website :)
  • Danielle Winfield · 1 year ago
    It would be tremendous. He probably doesn't even know what he's missing! Although he seems to be having a blast.
  • Glen Allsopp · 1 year ago
    Perez did actually used to have a link to an internet marketing company (that does seo) in his left sidebar
  • Masked Bandit · 1 year ago
    At various times I've done studies of what people write about and query about online: some examples are the AOL search data and several days worth of livejournal posts.

    If you hang out around supermarket checkouts, you might think that people are obsessed with celebrity gossip. Well, they are, but they're obsessed about a lot of other things too, like Halo 3 and shopping for shoes.

    There are a few exceptionally troubled celebrities that get searched for a lot, but the media industry cares a lot more about Paris Hilton that media consumers. Celebrity Gossip is much bigger offline than it is online.
  • linkbaiting services · 1 year ago
    This is a really great post!

    We’ve been doing humor hook linkbait on the web since 1995 at Zug.com

    It would be great to get your feedback on the comedy linkbait angle!

    Shelah
    Marketing Assistant