DISQUS

Michael_Martin · 3 months ago

On the flip side - Having such a large following is also draining as Hammer's extravagantly large entourage posse bankrupted him.

,Michael Martin

rebeccakelley · 3 months ago

Ha, at least his new posse follows him for free!

benmaxime · 3 months ago

Great post, didnt know that MC Hammer was so involved...

joshua · 3 months ago

Yes but i dont agree with the social media one if you on myspace looking for 19 year olds and your 38 then your being creepy. My dad Friend does that hes a freak.

rebeccakelley · 3 months ago

I don't know if he's trolling for youngsters to friend, but I agree, that can be a bit taboo.

rebeccakelley · 3 months ago

I don't know if MC Hammer is necessarily trolling for youngsters to friend, but I agree, that can be a bit taboo.

Stephen Tallamy · 3 months ago

As The Hammer once said, "We have to pray just to make it today". I have no idea what that's got to do with Social Media but I bet the song will get stuck in your head. Anyways, great post Rebecca and look forward to the Vanilla Ice post. Maybe you you make it a series? C&C Music Factory anyone?

claire stokoe · 3 months ago

Superb post, its so true about the older generation who arent involved thinking that its not for them, I'm nearly 35 and i've been in social media for a few years now. I spent most of last week trying to confince a forrum of printers most likely my age or older to get involved and they really werent having it.

So many clear points that i agree with, most have been a fantastic presentation x

jaamit SEO · 3 months ago

Good post Rebecca. The thing about MC Hammer is, although many people see him as a joke or a sellout, he's been really active in his community offline for years, promoting young artists, working on community projects in Oakland and providing important criticism of how the music industry exploits hip hop artists. Have a look at these interviews with him by Davey D (a respected DJ and hiphop journalist) from a few years back: http://tr.im/yjTZ

Now you may not be into hiphop and this stuff may not interest you personally, but my point is that this guy is passionate in something other than simply marketing himself for the sake of making money and that for me is a key point to learn from too. You need some real passion, even obsession, lighting a fire on your arse to keep you doing this for the long term - it's not sustainable otherwise.

rebeccakelley · 3 months ago

Thanks for providing an update on what he's been doing offline. I agree -- a successful businessman must have passion and be self-driven. :)

jaamit · 3 months ago

hello "John" (if that is your real name). Classy move dropping a completely irrelevant self promoting comment and link on this blog. I applaud you for getting past the spam filter.

Todd Heim · 3 months ago

A friend of mine just finished telling me she waited on him and a group of his tweeps in Boston... Good stuff.

Treats · 3 months ago

I know social media has a lot of marketing potential. But that dedication you give there takes a toll on your business. Still trying to find a balance that will make it fun and real.

Yes, no one should feel too old to join social networking sites. A long time ago I read that MC Hammer was planning to start a new social media site. After that I didn't hear about that story again. Just hope the guy is doing well. He helped to define my youth in the eighties and the nineties.