DISQUS

Dustin Ma · 4 months ago

I'd tweet it but I don't think I could do it in 140 characters hahahaah. I think the biggest part as you have stated, is creating dialogue with fans. I follow inglorious basterds on twitter ever since Comic-Con where they were giving away free tickets. They do an ok job of interaction, they do a good amount of give aways and they do some conversation. I think the best examples aren't exactly movie twitter accts but they are close enough for mentions. Kenny Powers (from HBO's series Eastbound and Down) they have someone who makes tweets just as Kenny Powers does in the show, they graphic and hillarious. I think another twitter acct that is movie based is Darth Vader.

ps. Myspace was so 2004 <3

andrew wee · 4 months ago

Video marketing should fit the demographic of the audience.

Eg for the new Wall Street movie, I'd probably dev a stock trading simulator and push traffic there via media buys on finance sites (watching budgets carefully) and where the core audience hangs out, which might not be social networks.

I believe the demo for twitter/facebook's more along the lines of male-oriented, 15-30 yr olds (or whatever quantcast/compete's throwing up at the moment), so going where the herd is and hunting them down might be a more viable prospect?

Mary Anderson · 4 months ago

Love the post.. I'll surely be back for more..

Leslie McLellan · 4 months ago

I've just joined on to market a short film that will hit the festival circuit late 2009. Thinking Twitter might be good for that type of short, independent film and will attempt to get the buzz going virally. This is going to be an interesting experiment - thanks for your post!

Fox Krieger | ENN · 3 months ago

Instead posting either myspace.com/moviename or twitter.com/moviename, they should just get their own website 'moviename.com' and have links on it to their various fan pages...

That way fans can consume information the way they want to. Mentioning only one social site in their trailer - or wherever - is great for that specific demographic, but does nothing for the 99% of people in the audience who don't use myspace or twitter. But if your moviename.com website features links to those and other social media pages (youtube, internal blog, facebook, etc) then you can capture anyone who's online in any capacity - ie. virtually everyone.

And re: earlier commenter mentioning Kenny Powers on Twitter...

A few months back, I actually took a look to see if twitter.com/kennypowers was available or not.
It'd already been taken by someone, but unused, and I just took a look again and it STILL doesn't have any posts... verdict: name squatter.

That really pisses me off when someone grabs a good name and then doesn't bother using it on twitter, blogspot, myspace, wordpress, etc. If no one official was to use it, then at least an avid fan might be happy to actually do something with it.

So I'm glad there's a Kenny Powers on Twitter (@kfuckingp), but it'd be nice to see a Twitter "verified account" checked off on that account so I knew if it was official or just a fan channeling Kenny. :-)

Either way - very interesting post.

rebeccakelley · 3 months ago

That does bug me, and Twitter is so terrible/inconsistent with responding to unauthorized account requests (like when someone takes a brand or company profile). I love Kenny Powers' Twitter account though, so I'm at least happy that they've got some sort of profile up and running. :D