10e20 - Latest Comments in Is Corporate Blogging Worth the Effort?

Re: Is Corporate Blogging Worth the Effort?

Gino — Fri, 02 Feb 2007 03:17:22 -0000

Good post. My latest blog post and article also deals with the topic of whether companies should have a blog. If the mindset is right and the reasons are clear, I certainly agree that blogging is worth "effort".

Re: Is Corporate Blogging Worth the Effort?

Igor M. (BizMord Blog) — Thu, 01 Feb 2007 16:59:00 -0000

Tamar ... without a question it's worth it for most companies. It's a coincidence but I wrote about corporate blogging just yesterday ... or was it today? Anyway, here is the post about Bill Marriott doing "his thing" http://www.bizmord.com/Blog...

Re: Is Corporate Blogging Worth the Effort?

Tamar Weinberg — Thu, 01 Feb 2007 09:09:43 -0000

Even people who use "blogs" don't know what it really is and this ends up confusing people because they use the term in different contexts. FOX News in New York, for example, has a "blog." On myfoxny.com, there's a simple question that you can answer in a popup window, and your "blog" may get featured on the nightly news. That's not what we define as blogs. If anything, that's a comment submitted through a website, but the news anchors make it sound hip and cool and it consequently involves community participation.

The only trouble with this is that people who watch the nightly news are never going to get the definition of "blog" correct because FOX News's definition is so ... different.

Re: Is Corporate Blogging Worth the Effort?

brad shorr — Thu, 01 Feb 2007 08:47:36 -0000

You are 100% correct. The problem I find is that many businesses outside the tech industry don't really understand blogs. The more they learn, the more interested they are in launching one.