10e20: Does Social Media Need “Directing”?
seospidy
· 5 months ago
Thanks for keeping us updated in social media marketing and gives new direction to understand how to get most from social media in effective manner
Dr. Pete
· 5 months ago
If social media had more "Directors" and less "Gurus", we'd all be better off.
counseling
· 5 months ago
Very true Dr.Pete, every one consider themselves a social media guru.
Michael Martin
· 5 months ago
@Rebecca,
So is your approach to simply consult clients on SMO strategy or to take the helm itself?
My opinion is that when an outside agency starts actually taking over the social media activity itself then it generally deflates the purpose and credibility of that campaign as well could cause misrepresentation & liability concerns.
,Michael Martin
chriswinfield
· 5 months ago
Hey Michael - thanks for the comment & question (I figured I would jump in and answer it :) )
Our approach is that there isn't a set approach, it really depends on what the client needs and what their internal capabilities are. Sometimes we will provide a client with a strategy and advise them on how to execute. Other times we will help with that execution.
Hopefully that answers your question.
Michael Martin
· 5 months ago
@Chris,
OK thats a smart approach - a lot of people are jumping in on the social media buzz as "experts" and approaching the slipperly slope of taking over the entire social media campaign which is not wise for most clients - IMHO.
PS - Look forward to seeing you again at PubCon / SMX
,Michael Martin
chriswinfield
· 5 months ago
Definitely looking forward to seeing you at both Michael!
rebeccakelley
· 5 months ago
What Chris said. :)
Lisa Barone
· 5 months ago
I have nothing useful to share. i just echo what Dr. Pete said and I'm really excited you're blogging again. That's it.
Ken Jones
· 5 months ago
Ditto what Lisa said. Oh and congrats on the new job.
chriswinfield
· 5 months ago
The intermittent smoke signals were my favorite part though :)
Great to have you on board Rebecca - looking forward to reading more and doing some great things together!
Sean Maguire
· 5 months ago
"You may have heard via Twitter, the 10e20 blog, and intermittent smoke signals that I recently joined the 10e20 team"
Actually, I heard through the grapevine that 10e20 had created and posted "a must see, giant glowing head banner", so only upon checking it out did I find out you landed in a new home.
Excited to see what you guys do to expand your Social Media offering.
chriswinfield
· 5 months ago
The grapevine is one of the most overlooked forms of social media Sean :)
rebeccakelley
· 5 months ago
They had already created the head banner and I didn't want it to go to waste, so I agreed to work for them. Giant head banners have an 87% success rate.
Lauren
· 5 months ago
Rebecca - great post - looking forward to your contributions to 10e20!
-Lauren @beebow
Patrick Sexton
· 5 months ago
welcome Rebecca, good to hae you blogging again. I want a t-shirt :)
rebeccakelley
· 5 months ago
I'll see what I can do. :P
Bob Rains
· 5 months ago
Welcome to the new digs Rebecca, so will you be heading east as well?
rebeccakelley
· 5 months ago
Nope, my ass remains in Seattle.
Tony
· 5 months ago
Now the 10e20 Blog comes with Great Content and Great Snark...so much goodness in one little blog!! Congrats 10e20 and Congrats Becs! :)
Tom_Schmitz
· 5 months ago
I'd like to commend Lisa for being honest about having nothing useful to say. Too many people try to create crap out of thin air. I'm thankful she isn't one of them.
On the other hand, I want to commend Rebecca for making herself useful to 10e20. Way to go Becs! :D
(YIASFOC)
scottorth
· 5 months ago
SWEET! Chris and Danielle (and of course 10e20) are awesome. Rebecca is awesome. It's like chocolate chip cookies and milk - a perfect pairing! Congrats!
Can't wait to see all the yummy goodness that comes out of this!
rebeccakelley
· 5 months ago
Ahaha, I think this is my favorite comment thus far.
andrew wee
· 5 months ago
Great points, IMHO social media marketing requires quite a different skillset from traditional SEM, because the origination of traffic has more to do with a live reader's demographic/needs/wants, than a search engine's algorithmn.
In many ways, the best social media analysts are those with a psychology/sociological bent than a traditional comp sci/analytical background.
Kudos to the 10e20 team for scoring a great addition to the team and looking forward to some great posts.
All Comments
So is your approach to simply consult clients on SMO strategy or to take the helm itself?
My opinion is that when an outside agency starts actually taking over the social media activity itself then it generally deflates the purpose and credibility of that campaign as well could cause misrepresentation & liability concerns.
,Michael Martin
Our approach is that there isn't a set approach, it really depends on what the client needs and what their internal capabilities are. Sometimes we will provide a client with a strategy and advise them on how to execute. Other times we will help with that execution.
Hopefully that answers your question.
OK thats a smart approach - a lot of people are jumping in on the social media buzz as "experts" and approaching the slipperly slope of taking over the entire social media campaign which is not wise for most clients - IMHO.
PS - Look forward to seeing you again at PubCon / SMX
,Michael Martin
Oh and congrats on the new job.
Great to have you on board Rebecca - looking forward to reading more and doing some great things together!
Actually, I heard through the grapevine that 10e20 had created and posted "a must see, giant glowing head banner", so only upon checking it out did I find out you landed in a new home.
Excited to see what you guys do to expand your Social Media offering.
-Lauren @beebow
On the other hand, I want to commend Rebecca for making herself useful to 10e20. Way to go Becs! :D
(YIASFOC)
Can't wait to see all the yummy goodness that comes out of this!
In many ways, the best social media analysts are those with a psychology/sociological bent than a traditional comp sci/analytical background.
Kudos to the 10e20 team for scoring a great addition to the team and looking forward to some great posts.