DISQUS

Erika · 2 years ago

This is fantastic exposure Chris. I agree, who refers to Microsoft as "young"?

I have to say though, I think it was a good move for Digg because Google really needs to come down off that mountain.

Fat A · 2 years ago

Intersting competition between Google and Microsoft...

Ilya @ Neo Meme · 2 years ago

Such a hot web property? Are you kidding? Digg users are absolutely notorious for not clicking on ads. Just look at the comments on the Digg story- the most upvoted are "Digg has ads?".

Digg's CTR is absolutely horrible- Microsoft advertisers won't be happy.

Chris Winfield · 2 years ago

Indeed Erika :)

@ Fat A - yeah it seems to be constantly heating up. I'm just curious where Yahoo is in all of this (or anything lately)...

@ Ilya - read what I said again:

Digg’s decision to defect may not dent Google’s balance sheet, but it’s still a blow to lose such a hot Web 2.0 property

I don't believe that Digg's leaving Google will affect them (GOOG) financially much at all but it is a symbolic "victory" for Microsoft and for a newer ad service, that's important.

And if you don't think they would be considered a hot Web 2.0 property right now, then you must have extremely lofty standards.

Thanks for the comments guys/girls.

Jake Matthews · 2 years ago

@ Ilya

I'm disgusted with the display advertising on Digg.com - it's abhorrent the way they present banners, so in your face. I recently wrote about it. I also saw and AdSense ad on digg one time that was really out of this world. I'll try to find the screenshot that I took some time ago and post it. It will be good "fodder"

David Kam · 2 years ago

Very informative post. I wrote a post about google, yahoo and Microsoft. "Yahoo and Microsoft are acquiring more companies these recent years to even out the playing field. Yahoo acquired MyBlogLog and Right Media recently. Microsoft acquired aQuantive, Screentonic, Tellmenetworks, and Medstory in 2007 and would help Microsoft tremendously in the long run." You can click on my name to get to my blog.

HMTKSteve · 2 years ago

I'm sure Google does not really care about digg. If diggers don't click ads on websites they go to why would they click ads on digg?

Paul Bradish · 2 years ago

Microsoft Adcenter is certainly picking up steam, isn't it?

Chris Winfield · 2 years ago

@steve - It's more about ego and the loss of a 'hot' site rather than a dollars & cents issue...

@paul - Yep - they are getting some nice high profile sites but they really need to dramatically increase their own search traffic to really gain some ground of G...